4 min read
By Beqa Bumbeishvili, ETF Insider


Exchange-Traded Funds (ETFs) have become increasingly popular among investors for their diversified exposure to various financial markets and asset classes. In this article, we will conduct a thorough comparison between two prominent ETFs: PFM (Invesco Dividend Achievers ETF) and DES (WisdomTree U.S. SmallCap Dividend ETF). We will delve into key aspects such as ticker symbols, full names, issuers, sectors, top holdings, capitalization, investment strategies, tracking methods, and exposure.

PFM VS DES: Overview

PFM and DES represent two ETFs with distinct strategies within the dividend-focused investment universe. PFM aims to provide investors with exposure to dividend-achieving companies, while DES focuses on small-cap U.S. dividend-paying stocks. These differing objectives lead to unique risk and return profiles, which we will explore in detail.

PFM VS DES: Ticker Symbols and Full Names

Ticker symbols and full names are essential for identifying and trading ETFs effectively. PFM's ticker symbol is self-explanatory, as it reflects its focus on dividend achievers. In contrast, DES's ticker symbol does not directly indicate its investment strategy. Understanding these ticker symbols and the full names of these ETFs can assist investors in making informed investment decisions.

PFM overlap PFM VS DESPFM overlap PFM VS DES

PFM VS DES: Issuers

ETF issuers play a crucial role in the fund's management and performance. PFM is managed by Invesco, a well-known name in the asset management industry. DES, on the other hand, is managed by WisdomTree, another reputable player. Evaluating the track record and expertise of the issuers can help investors gauge the reliability and competence behind the ETFs.

PFM VS DES: Sectors and Top Holdings

Diving into the sectors and top holdings of PFM and DES is crucial for understanding their underlying portfolios. PFM typically holds dividend-achieving companies across various sectors, providing a broad dividend exposure. In contrast, DES concentrates on small-cap U.S. dividend-paying stocks, which may have different sector concentrations. Analyzing these sectors and top holdings aids investors in aligning their portfolios with specific market segments.

PFM VS DES: Capitalization and Investment Strategy

Asset under management (AUM) and investment strategy are key factors to consider when evaluating ETFs. PFM's AUM reflects its popularity among investors seeking dividends, while DES's strategy aims to capitalize on small-cap dividend stocks. These differences in capitalization and strategy can lead to varying risk and return potential, making it essential for investors to match these factors with their investment objectives.

PFM VS DES: Tracking and Exposure

Understanding how ETFs track their respective benchmarks and provide exposure is crucial. PFM tracks an index of dividend-achieving companies, closely following their performance. In contrast, DES tracks an index of U.S. small-cap dividend-paying stocks. The tracking methods and exposure strategies differ significantly, and investors should assess which approach aligns better with their investment goals and risk tolerance.


PFM and DES are distinct ETFs, each offering a specialized approach to dividend-focused investing. For investors looking to gain deeper insights into these ETFs' holdings, correlations, overlaps, and other valuable insights, ETF Insider is the ultimate tool to explore. With its user-friendly app, it provides comprehensive details on these and various other financial instruments.

Disclaimer: This article does not provide any investment advisory services.

PFM ETF issuer
PFM ETF official page

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