What are the best Swan ETFs?
5 min read
By Ron Koren, ETF Insider

What are the best Swan ETFs?

Discovering the best Swan ETFs can be a valuable endeavor for investors seeking stable and consistent returns. With their focus on risk management and downside protection, these exchange-traded funds offer a unique approach to portfolio diversification, making them an attractive option for those looking to navigate uncertain markets while aiming for long-term growth.

Swan ETFs: An Overview

Swan ETFs, also known as Defined Outcome ETFs, are a type of exchange-traded fund that aims to provide investors with a level of downside protection while still participating in the potential upside of the market. These ETFs are designed to mitigate risk by setting a predetermined level of protection, often referred to as a "buffer" or "cushion," against market downturns. One notable Swan ETF is the Swan Defined Risk U.S. Equity ETF (SWAN).

Comparing SWAN with Other Similar ETFs

When it comes to Swan ETFs, SWAN stands out as a popular option. It aims to provide investors with the potential for long-term capital appreciation while limiting losses to a predetermined level. SWAN primarily invests in large-cap U.S. equity securities and utilizes a defined outcome strategy to manage risk. Compared to other similar ETFs, SWAN distinguishes itself with its unique approach to risk management and downside protection.

For example, another notable ETF that employs a similar strategy is the Innovator S&P 500 Power Buffer ETF (PJUN). PJUN seeks to track the performance of the S&P 500 Index while providing a buffer against the first 15% of losses over a one-year outcome period. While both SWAN and PJUN aim to protect investors from market downturns, SWAN sets itself apart by offering a different level of downside protection and utilizing its own specific methodology.

PJUN overlap What are the best Swan ETFs?PJUN overlap What are the best Swan ETFs?

The Benefits of Investing in Swan ETFs

Investing in Swan ETFs can offer several advantages for investors. Firstly, they provide downside protection, which can be particularly appealing during periods of market volatility or uncertainty. By setting a predetermined level of protection, investors have a clearer picture of their potential losses, which can help them manage risk effectively.

Additionally, Swan ETFs offer investors the opportunity to participate in the potential upside of the market. Unlike traditional hedging strategies that may limit both downside and upside, Swan ETFs aim to strike a balance between protection and growth. This allows investors to potentially benefit from market gains while still having a degree of risk management in place.

Considerations when Investing in Swan ETFs

While Swan ETFs can be a valuable addition to an investor's portfolio, it's essential to consider certain factors before making investment decisions. One key aspect to evaluate is the specific methodology and downside protection offered by each Swan ETF. Understanding the buffer level and outcome period is crucial to aligning the investment strategy with individual risk tolerance and investment goals.

It's also important to assess the expense ratios and liquidity of Swan ETFs. Expense ratios can impact overall returns, so comparing them across different ETFs can help investors make informed choices. Additionally, liquidity ensures that investors can enter or exit their positions with ease, which is particularly important for active traders or investors who prioritize flexibility.


Swan ETFs, such as the Swan Defined Risk U.S. Equity ETF (SWAN), offer investors a unique approach to risk management and downside protection. These ETFs aim to provide a level of protection against market downturns while still allowing for potential market gains. While SWAN is just one example of a Swan ETF, it's important to carefully evaluate each ETF's methodology, downside protection, expense ratios, and liquidity before making investment decisions.

Disclaimer: This article is for informational purposes only and is not providing any investment advisory services.


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  • What is the Swan methodology in ETFs?

    The Swan methodology refers to a risk management approach used in certain ETFs. It aims to protect investors from significant market downturns by employing hedging strategies, such as options, to mitigate downside risk.

  • How do Swan ETFs work?

    Swan ETFs typically invest in a diversified portfolio of stocks or other assets while simultaneously using options or other hedging instruments to reduce the impact of market downturns. This approach aims to provide downside protection and limit losses during market declines.

  • What are the benefits of investing in Swan ETFs?

    Swan ETFs can offer investors potential downside protection during market downturns, which may help reduce portfolio volatility and limit losses. They can be attractive to investors seeking a more conservative or risk-managed approach to their investments.

  • What factors should I consider when evaluating Swan ETFs?

    When evaluating Swan ETFs, it's important to consider the specific methodology employed, the effectiveness of the risk management strategies, the underlying assets or sectors the ETF invests in, expense ratios, historical performance, and the overall fit with your investment goals and risk tolerance.

  • Which Swan ETFs have performed well historically?

    Historical performance can vary among Swan ETFs, and it's important to note that past performance is not indicative of future results. To determine the best performing Swan ETFs, you can review their performance track records over different market cycles and compare them to relevant benchmarks or peer group ETFs.