What is the GENY ETF?
5 min read
By Ron Koren, ETF Insider

What is the GENY ETF?

In the ever-evolving landscape of finance, exchange-traded funds (ETFs) have emerged as versatile investment vehicles, offering exposure to a wide range of assets. One such intriguing ETF that has caught the attention of investors is the GENY ETF. In this article, we delve into the intricacies of this ETF and explore how it caters to the needs and aspirations of the Millennial generation.

GENY ETF Overview

The GENY ETF stands out in the world of finance for its unique focus on growth equity securities. Unlike traditional ETFs that follow broader market indices, this fund primarily invests in companies that are poised for above-average capital and earnings growth. The central theme of GENY ETF revolves around harnessing the potential driven by the spending and lifestyle patterns of the Millennial generation.

GENY ETF: Targeting Millennial Exposure

A key factor that sets GENY ETF apart is its deliberate targeting of companies influenced by the Millennial generation. The Millennial cohort, born between 1980 and the mid-2000s, has significantly impacted industries ranging from consumer goods to technology. The GENY ETF identifies companies with medium to high Millennial exposure, which means that these businesses are deeply entwined with the preferences, consumption habits, and trends of this generation.

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GENY ETF: Investment Strategy

The investment strategy of GENY ETF is guided by a proprietary quantitative model developed by Principal Global Investors, LLC ("PGI"). This model identifies companies within the MSCI ACWI IMI Index that demonstrate considerable Millennial exposure. This exposure is determined based on the materiality of Millennial-related themes in a company's business model and the potential role of Millennials in driving long-term growth.
This approach translates into investing in sectors such as consumer goods, social media, e-commerce, and digital media and technology. These sectors have witnessed significant growth due to Millennial-driven demand, and the GENY ETF seeks to capitalize on this trend.

GENY ETF: Portfolio Construction and Rebalancing

The GENY ETF is designed to capture opportunities across the global market, including foreign and emerging market securities. The fund allocates at least 40% of its net assets to these securities, enabling investors to access growth potential beyond domestic markets.
To maintain alignment with its investment themes, the fund's holdings are expected to be rebalanced annually. However, the fund manager, PGI, has the flexibility to make adjustments to the model and holdings as market conditions evolve. Insights from various sources, including internal research, industry reports, and third-party data, contribute to refining the fund's investment strategy and ensuring it remains in sync with Millennial trends.


In the realm of finance, GENY ETF stands as an innovative instrument that aligns with the preferences and behavior of the Millennial generation. By strategically investing in companies with high Millennial exposure, this ETF taps into the potential growth driven by this influential cohort. As with any investment, it's essential to conduct thorough research and consider your financial goals and risk tolerance before making any decisions.

It's important to note that this article is for informational purposes only and does not provide investment advisory services. The information presented here is based on available sources and data up to September 2022. Investing involves risks, and individuals should seek professional advice before making any investment decisions.

Alternative Sources:
For readers interested in exploring further, a related ETF worth considering is the GENY ETF, which focuses on capturing the growth opportunities generated by the Millennial generation.

"MSCI" is a trademark of MSCI Inc. and has been licensed by Principal. The Fund is not sponsored, endorsed, sold, or promoted by MSCI, and MSCI makes no representation regarding the advisability of investing in the Fund

GENY ETF issuer
GENY ETF official page

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  • What is the GENY ETF?

    GENY ETF, is an exchange-traded fund that provides investors with exposure to companies operating in the relevant sector.

  • What is the underlying index that the GENY ETF aims to track?

    GENY ETF aims to track the performance of a specific index, which includes companies involved in various aspects of the relevant industry.

  • What types of companies are included in the GENY ETF?

    GENY ETF includes companies from the relevant industry, which may consist of specialized firms, equipment manufacturers, and other related entities.

  • How does the GENY ETF work?

    GENY ETF functions by pooling investors' capital to purchase a diversified portfolio of related stocks, aiming to replicate the performance of the underlying index.

  • What are the advantages of investing in the GENY ETF?

    Investing in the GENY ETF offers exposure to a specialized sector with potential for growth and innovation. It allows investors to diversify within the industry, which could experience significant advancements and expansion in the future.