What is the  MRAD ETF ?
5 min read
By Ron Koren, ETF Insider

What is the MRAD ETF ?

In the world of finance, Exchange-Traded Funds (ETFs) have gained significant popularity among investors for their diverse range of benefits. One such ETF that has been making waves is the MRAD ETF. In this article, we will delve into the MRAD ETF, its underlying principles, the benefits it offers, and essential considerations before investing in it.

MRAD ETF: Overview

The MRAD ETF, short for Marketing and Advertising Technology ETF, is a fund that primarily focuses on publicly-traded equity securities of both domestic and foreign companies. These companies are involved in various advertising and marketing technology activities, especially in the digital media space. The MRAD ETF operates as an actively managed fund, with the portfolio manager using their judgment and analysis to select the fund's holdings.

MRAD ETF: Underlying and Exposure

The MRAD ETF's underlying principles are centered around advertising and marketing technology companies, which play crucial roles in today's digital age. The fund seeks to invest at least 80% of its net assets in these companies, which are engaged in developing, producing, or deploying advertising or marketing services. This includes activities such as media placement, advertisement development, programmatic advertising platforms, and more.


MRAD ETF: Benefits of Investing

Investing in the MRAD ETF offers several benefits for investors looking to capitalize on the booming advertising and marketing technology industry. Some key advantages include:
Growth Potential: As advertising and marketing continue to evolve in the digital era, companies operating in this space have significant growth potential, which can positively impact the MRAD ETF's performance.
Diversification: The MRAD ETF provides exposure to a diversified portfolio of companies engaged in advertising and marketing technology, reducing the risk associated with investing in individual stocks.
Expert Management: With the fund being actively managed, investors can benefit from the expertise of professional portfolio managers who actively monitor and adjust the fund's holdings.
Global Reach: The MRAD ETF invests in companies worldwide, including emerging markets, allowing investors to tap into the growth potential of international advertising and marketing technology firms.

MRAD ETF: Considerations Before Investing

While the MRAD ETF offers attractive opportunities, potential investors should consider some essential factors before making investment decisions:
Risk Tolerance: Like any investment, the MRAD ETF carries inherent risks, including market volatility and sector-specific risks related to advertising and marketing technology.
Performance History: Reviewing the fund's historical performance can provide insights into its track record, but past performance does not guarantee future results.
Expense Ratio: Understanding the fund's expense ratio is vital, as it directly impacts the overall returns for investors.
Market Conditions: Analyzing the current market conditions and how they may affect the advertising and marketing technology sector is essential for making informed investment choices.


The MRAD ETF presents an intriguing investment opportunity for those looking to gain exposure to the thriving advertising and marketing technology industry. Its focus on companies involved in advertising-related activities and marketing technology solutions offers potential for growth and diversification. However, investors should exercise due diligence, considering their risk tolerance, market conditions, and the fund's historical performance before making investment decisions.

Disclaimer: This article is intended for informational purposes only and does not constitute investment advice or any recommendation to buy or sell securities. The content presented here is based on publicly available information and should not be considered as providing investment advisory services. Always consult with a qualified financial advisor before making any investment decisions.

MRAD ETF issuer
MRAD ETF official page

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  • What is the MRAD ETF?

    The MRAD ETF, also known as the Fund, is an exchange-traded fund that aims to track the performance of a selection of companies with better environmental, social, and governance (ESG) key performance indicators (KPIs) compared to the STOXX® Global 1800 Index.

  • What is the underlying index that the MRAD ETF aims to track?

    The MRAD ETF seeks to track the performance of the Underlying Index, which is designed to reflect the performance of companies with enhanced ESG and risk-return characteristics relative to the STOXX® Global 1800 Index.

  • How does the MRAD ETF select its holdings?

    The Index Provider eliminates companies that are non-compliant based on Sustainalytics Global Standards Screening assessment, involved in controversial weapons, or coal miners. Remaining companies are evaluated based on standardized ESG KPIs, and those with an ESG score lower than the median within their industry are excluded.

  • What types of companies are included in the MRAD ETF?

    The MRAD ETF includes companies from various industries and sectors, including large and mid-cap companies incorporated in the U.S. and developed international markets, that demonstrate better ESG performance.

  • What is the investment strategy of the MRAD ETF?

    The MRAD ETF uses a passive or indexing approach, aiming to replicate the performance of the Underlying Index. It may employ a representative sampling strategy to achieve a similar investment profile to the index.