What is the PP ETF?
5 min read
By Ron Koren, ETF Insider

What is the PP ETF?

In the ever-evolving landscape of finance, investors are constantly seeking new opportunities to grow their wealth. One such avenue that has gained significant attention is the PP, an actively managed exchange-traded fund that targets Innovative Companies in the U.S. equity market. In this article, we'll delve into the key aspects of the PP , its investment approach, and its potential benefits for investors.

PP ETF : Overview

The PP is a unique investment vehicle designed to capture the potential growth of Innovative Companies within the U.S. market. An "Innovative Company" is defined as a company that is actively involved in developing new products or services, driving technological advancements, engaging consumers effectively, or adopting disruptive approaches to business growth. These characteristics are identified by the Fund's sub-adviser, Plato's Philosophy LLC.
To further enhance its selection criteria, the PP focuses on companies that exhibit more "pricing power" than their peers. This pricing power is evaluated through "price elasticity," which measures the ability of a company to adjust prices without causing a significant drop in demand. This strategy aims to identify companies that can potentially increase prices while maintaining customer demand, leading to a competitive advantage in the market.

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PP ETF : Identifying Innovative Companies

The PP's investment approach begins with a comprehensive screening process. The Fund's sub-adviser starts by evaluating a wide range of U.S.-listed companies with a market capitalization of at least $100 million. Through a proprietary screening methodology, the sub-adviser identifies companies that exhibit stronger pricing power compared to their industry peers.
The screening process involves analyzing both company-reported data and third-party information, such as news articles and social media posts. The PP seeks out companies that are capitalizing on various factors, including:
Pricing Power: Companies with the ability to adjust prices while maintaining demand.
Product Innovation: Development of new and groundbreaking products or services.
Consumer Engagement: Establishing personalized interactions to build loyal customer relationships.
Technological Advancements: Pioneering innovation within their respective markets.
Infrastructure Development: Creating frameworks to facilitate broader market adoption of new technologies.
The PP also considers a company's track record of disrupting mature industries or operating within disruptive sectors. Founder-led companies, higher research and development spending, and a history of customer satisfaction are all factors that contribute to the selection process.

PP ETF : Portfolio Composition and Strategy

After identifying a pool of Innovative Companies with strong pricing power, the PP conducts a thorough bottoms-up analysis of each candidate. This analysis takes into account various financial metrics such as price-to-earnings-to-growth ratio, revenue growth, and margin growth. The goal is to select companies with above-average growth potential across these metrics for inclusion in the fund's portfolio.
Additionally, the PP employs a macro-hedging strategy by investing in Targeted ETFs during periods of anticipated market risk. This strategy involves holding up to 30% of the fund's net assets in ETFs that are poised to benefit from macroeconomic events such as geopolitical disruptions, Federal Reserve decisions, or extreme weather events.

PP ETF : Conclusion

In the ever-changing landscape of finance, the PP stands out as a vehicle that aims to capture the growth potential of Innovative Companies with strong pricing power. Through a meticulous selection process and a macro-hedging strategy, the fund seeks to offer investors a unique blend of growth and risk mitigation.

Disclaimer: This article provides information about the PP and its investment approach. It is not intended to provide investment advisory services or personalized financial advice.

Sources:
The Fund's official prospectus and documentation
Insights from Plato's Philosophy LLC and the Fund's sub-adviser

PP ETF issuer
PP ETF official page

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FAQ

  • What is the PP ETF?

    PP ETF, is an exchange-traded fund that provides investors with exposure to companies operating in the relevant sector.

  • What is the underlying index that the PP ETF aims to track?

    PP ETF aims to track the performance of a specific index, which includes companies involved in various aspects of the relevant industry.

  • What types of companies are included in the PP ETF?

    PP ETF includes companies from the relevant industry, which may consist of specialized firms, equipment manufacturers, and other related entities.

  • How does the PP ETF work?

    PP ETF functions by pooling investors' capital to purchase a diversified portfolio of related stocks, aiming to replicate the performance of the underlying index.

  • What are the advantages of investing in the PP ETF?

    Investing in the PP ETF offers exposure to a specialized sector with potential for growth and innovation. It allows investors to diversify within the industry, which could experience significant advancements and expansion in the future.